Thriving on (and on)…

By celebrating the successes of its first half-decade, Generali Global Health builds powerful momentum for the future.
Generali Global Heath (GGH) is a specialist international health insurer for globally mobile people. Since its creation in January 2015, the company has grown from an energetic ten-person team into a motivated 200-strong workforce with five global offices, a close network of partners and a client service approach that’s making waves in the market.
Our 5 Years Thriving On… campaign sought to bring home the scale of the achievement to a diverse audience of colleagues, clients and brokers, in a way that reflected the dedication and commitment of everyone involved. This sense of communal progress is core to the GGH ethos. In a digitalised world, the company brings a uniquely human, life-affirming touch, allowing clients to customise health plans based on individual needs and offering inspirational support for everyday health and wellbeing.
"The campaign sought to bring home the scale of the achievement to a diverse audience in a way that reflected the dedication and commitment of everyone involved."
As well as fostering a justified sense of pride among colleagues and partners worldwide, the central theme allowed GGH to explore the human richness behind its success. The term “thriving on…” is both a closed concept in terms of the direction GGH are going in but also an open concept that gives expression to multiple human qualities (“thriving on passion”, “thriving on creativity”, “thriving on team spirit”…) - all vital to the GGH’s spirit.
OTM spent time with GGH employees to understand what makes working for the firm special. With the “thriving on” idea agreed, the campaign developed, starting with a bespoke logo which would be a staple throughout all pieces of collateral. The campaign centrepiece came in the form of a film, another shared endeavour that combined perspectives from executives and staff alike. Interviews with the CEO and others from the executive board gave a moving sense of the overall journey of Generali Global Health, while colleagues from the additional global offices were encouraged to send in videos of their own for inclusion.
The video’s success was supported by various collateral, including “5 years thriving on…” posters, displayed in offices worldwide. Personalised emails and social media posts helped to emphasise the company’s gratitude to colleagues, clients and brokers alike. Personalised, eco-friendly merchandise was also sourced and shipped to GGH offices in Canada, Hong Kong, the Caymans, the Bahamas and the UAE, to ensure everyone was involved and celebrated in this occasion.
In addition to a glow of satisfaction, 5 Years Thriving On creates a rich sense of new possibilities. For all its success, this inspiring firm is just getting started.