However, it’s not all about hard data. Our human insight model means we don’t just see numbers – we understand the people behind the numbers. We ask questions such as, “Why did they do that?”, “Why didn’t it work?” and “Why did it work?”
And why do we do this? Because, ultimately, success isn’t about counting likes, shares and mentions; it comes from understanding the people behind the data, the behaviours that generate value and market share, and using this knowledge to drive positive improvements for our clients.