We understand audiences.

At its core, our audience insight model - Human Affinity - is about getting as close to your customers as possible to discover what’s really driving them, whether that’s by talking to them directly, or to your sales teams and other internal stakeholders. By having this deeper understanding of audiences at a human (not just business) level, we can build and sustain powerful bonds with your target audiences, ensuring both acquisition and retention over the long term.

Turning understanding into meaning.

How our “Human Affinity” model brought a new tech brand vibrantly to life.

Affinity is contagious.

How we made SS&C Advent impossible to ignore.

The regeneration game.

An architecture brand highlights the human values that drive it.

How well do you really
know your customers?

How Human Affinity