Building awareness and driving action of the WPB Ability programme through reframing the conversation about disability in the workplace. As well as education and encouraging affiliation (allies) the objective is to create a platform or ‘safe space’ where WPB employees feel free to speak up about disabilities (visible or invisible) through positive affirmation and without fear of unconscious bias.
How did OTM support:
Strategic response, development of creative platform and audience testing with global focus groups
Communication planning, brand campaign ideas and implementation
Commissioning of unique campaign artwork of the ‘purple HSBC lions’ from renowned mouth artist, Henry Fraser and accompanying Linkedin video content
On location filming and video production of contributor stories
Communications toolkit and storytelling guides for colleagues, to drive engagement and encourage involvement across all markets
Language guide design and layout
Content assets optimised to international accessibility standards
'Purple Lions' - Commissioned art from mouth artist, Henry Fraser
Video concepting and production
Henry's story and a behind the scenes look at the creation of the purple lions
Launch of the 'Reframe the conversation' campaign presented by Juan Parma and Manuel Baldasano
Digital PDF Toolkit sample pages (click to enlarge) :
Email design and development:
