WPB Ability Programme

Reframe the conversation

Building awareness and driving action of the WPB Ability programme through reframing the conversation about disability in the workplace. As well as education and encouraging affiliation (allies) the objective is to create a platform or ‘safe space’ where WPB employees feel free to speak up about disabilities (visible or invisible) through positive affirmation and without fear of unconscious bias.

Working with

The WPB Ability Executive sponsors and working group
Working with OTM is always a seamless experience. The team are constantly pushing creative boundaries and really help you to make the most of every single piece of content delivered. We thoroughly enjoyed collaborating for the WPB Ability Programme ‘Reframe the Conversation’ campaign and wouldn’t have been able to achieve the cut through and impact without OTM.’ 

Lucy Cottle, Senior Communications Manager, GPB & Wealth Group Communications & Brand.

How did OTM support:

Strategic response, development of creative platform and audience testing with global focus groups 
Communication planning, brand campaign ideas and implementation
Commissioning of unique campaign artwork of the ‘purple HSBC lions’ from renowned mouth artist, Henry Fraser and accompanying Linkedin video content
On location filming and video production of contributor stories 
Communications toolkit and storytelling guides for colleagues, to drive engagement and encourage involvement across all markets
Language guide design and layout 
Content assets optimised to international accessibility standards

'Purple Lions' - Commissioned art from mouth artist, Henry Fraser 

Video concepting and production 

Henry's story and a behind the scenes look at the creation of the purple lions
Launch of the 'Reframe the conversation' campaign presented by Juan Parma and Manuel Baldasano 

Digital PDF Toolkit sample pages (click to enlarge) :

Email design and development:

A partner you can work with

If you require help to launch, communicate or embed key marketing messages, please contact claireliddy@otmcreate.com

Together, we can make HSBC impossible to ignore.