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Hitting the Target with CRM
PredictorPro.com

Created initially as a CRM tool, the game grew to the point that customers where asking to include their friends and it was at this point that PredictorPro was born. Launched virally at the start of the 07/08 English Premier League season, the hugely popular online predictions game now has over 30,000 players worldwide.
Creating games for World Cup 2010, Euro Œ08, English Premier League, Grand Prix, Big Brother, Champions League and several European leagues the team has formed a major strategic alliance with MSN and created special games for the Travis Perkins Group.
www.predictorpro.com