Ladybird Books have been at the forefront of children's publishing for over 70 years with annual book sales exceeding 30 million and translated editions appearing in over 60 languages. OTM created a new identity and launch campaign with a 'friendly' ladybird character. Inspired by the earlier identity of the 60s and 70s, we helped re-establish and energise the brand, creating an iconic logo which is modern and distinctive and draws strength from the Ladybird heritage.