Time to get uncomfortably close.

Do you want to build better, more profitable long-term relationships with your customers and prospects? It’s time to do things a little differently. Why? Because the more success you’ve enjoyed as a business, the harder it can be to tune into your customers’ day-to-day joys and frustrations.

Time to get uncomfortably close.

Do you want to build better, more profitable long-term relationships with your customers and prospects? It’s time to do things a little differently. Why? Because the more success you’ve enjoyed as a business, the harder it can be to tune into your customers’ day-to-day joys and frustrations.

Human Affinity: see the world through your customers’ eyes.

What do your business technology customers really want? However big or small they are, our unique Human Affinity insight model gives you the answers you need. Forget costly data and time-consuming research - Human Affinity gets you right to the heart of what matters - quickly, incisively and above all, usefully.

Be impossible to ignore.

How a multi-national B2B tech firm used Human Affinity to engage an audience that’s immune to marketing.

Turning understanding into meaning.

How our “Human Affinity” model brought a new tech brand vibrantly to life.

What’s so special about us?

A consultancy firm re-imagines its uniqueness, thanks to Human Affinity.

Fintech branding: it pays to listen.

Human Affinity helps Onedox achieve deeper customer understanding.

Assumptions will be the death of your brand.

It’s become the industry norm: paying for extensive, expensive research, creating fictional personas, then using these to inform your customer communications for years on end. Yet, marketing personas are totally flawed.

Assumptions will be the death of your brand.

It’s become the industry norm: paying for extensive, expensive research, creating fictional personas, then using these to inform your customer communications for years on end. Yet, marketing personas are totally flawed.

It's time to rethink your game plan

It's time to rethink your game plan